Peak Milk withdraws ‘offensive’ Easter advert, apologizes to CAN

Peak Milk withdraws 'offensive' Easter advert, apologizes to CAN

Peak Milk withdraws ‘offensive’advert, apologizes to CAN



FrieslandCampina WAMCO Nigeria Plc, producers of Peak Milk, have issued an apology to the Christian Association of Nigeria for promoting their product on Good Friday by employing a metaphor involving the crucifixion of Jesus Christ.

According to The PUNCH, it was also gathered that the company has since removed the ad from social media.

This was disclosed by the Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, through a letter addressed to the President of CAN, Archbishop Daniel Okoh dated April 10 2023, titled, “Apology for the Good Friday social media post by the Peak Brand”.

The company, while acknowledging the sensitivity of the social media post “considering the sobriety of the season,” the organisation said it was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.”

“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.

“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards”, Famurewa said.

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