CAN accept apology over offensive Easter Peak Milk advert
Juliet Buna
The Christian Association of Nigeria on Tuesday, commended the FrieslandCampina WAMCO Nigeria Plc for taking responsibility and issuing a public apology following the controversial Good Friday social media post.
In a statement signed by the General Secretary, CAN, Barr. Joseph Daramola, said it acknowledges the prompt response of the company, imploring other organizations to take caution when placing advertisements.
The statement read in part “We acknowledge the prompt response and sincerity of FrieslandCampina WAMCO in recognizing the insensitivity of their social media post and taking necessary steps to make amends.
It added that “As Christians, we believe in forgiveness, and we accept the apology of the company.
“We call on other organizations and individuals to learn from this incident and be mindful of their actions and statements, especially in matters concerning religion and spirituality. We urge all Nigerians to embrace tolerance, respect, and peaceful coexistence, regardless of our diverse religious beliefs.
“Once again, we appreciate the gesture of FrieslandCampina WAMCO Nigeria PLC, and we hope that this incident will foster a more cordial and respectful relationship between the company and the Christian community.”
It would be recalled that CAN described the advertisement as “insensitive, offensive, and totally unacceptable.”
The advert CAN complained about has the photograph of a dented tin of Peak Milk, punctured in two places, with a nail dripping milk, lying beside it.
It was captioned: Bruised and Pierced for us. #GoodFriday.